Basic Principles of a Modern Business Dress Code

A lot of business companies today have unspoken rules of a corporate dress code; some of them even have the written ones. The importance of business attire and its influence on the customers has been recognized by most of the world. The right clothing of the personnel symbolizes professionalism and loyalty for the clients.

American business clothes designer Adriana Coley says that the appearance of the staff can tell more about the company than they can tell themselves.

A dress code for the employee connotes a sense of unity and a sign of belonging to the particular group. Moreover, clothes speak for its owner: the way an employee or a businessman is dressed can tell a lot about him as a person. Usually people make a first perception about your professionalism, intelligence and credibility by looking at your dress. You may have not uttered a word yet but your partners and colleagues have already made their judgments. Often, your look at work influences not only the perceptions, but also the job promotions.

That is why being well-dressed is so important and we are going to tell about the general principles of the modern business dress code in this article.

According to some job-search websites, a person dressed in business casual style should look “pulled together,neat and professional”. What does it mean?

There is a list of standard requirements in terms of dressing and grooming successful businessmen usually keep up to. First of all, you need to think of your audience and the company’s corporate culture when you choose your dress.

Secondly, always wear clothes that perfectly fit you, forget about tight pants or narrow skirts – they are uncomfortable since they restrict your movements.

Clothes should be well-pressed and have no wrinkles.

Formal jackets must be buttoned.

As for the perfume – a fragrance has to be mild, both for women and men.

It is absolutely prohibited to wear shorts, snickers and slippers almost in every organization. Transparent clothes, deep necklines and short skirts for ladies are not appropriate in business. We do not advice to wear too tight or bright clothes as well.

Women are allowed to wear classic pant or skirt suites (remember to check the skirt’s length – it should not be too short, better when covering the knees).

Usually women are obliged to wear hose or tights of skin color in the office. Shoes should be on heels (but not too high). Black and dark colors are preferable.

Your hair must be always under control;natural colors and simple haircuts are classic business approach. Manicure and make-up ought to look calm and modest.Middle length-nails with French-style manicure would be the best option.

Women dress-code is quite strict towards the jewelry. You have to be careful about its size and brightness: colorful bijouterie or big pieces are way too much. Earrings and necklaces should not make noise when you move; minimalism is the core principle of wearing jewelry and the whole business dress code.

As for the model blouses and skirts, the sleeves are supposed to be long. In summer you can wear short variant, but the shoulders are better to be covered up.

Jeans are not on the “white list”in most of the serious corporations. Though some modern companies allow their employees wearing smart casual clothes on Fridays, the best alternative for both sexes is still a classic suit.

If you are working in a business environment, the color of your clothes is assumed to be quiet and restful. Classic black or elegant dark blue can be combined with various tints of gray, beige and brown. But there should be not more than 3 different colors and 2 types of pattern in your dress.

You are allowed to diverse your attire with some stylish accessories.

Finally, let us take a closer look at the men’s dress code.

Conservative business style includes traditional dress shirt, preferably white, lace-up shoes, preferably black, classic jacket and a suitable tie of restricted color that reaches the middle of a belt buckle. Classic but chic watch would not be superfluous. Over-the-calf socks should fit the color of suit or shoes.

Some of the most common and appropriate combinations for men can be:

  • Polo shirt with chinos pants, casual belt and leather shoes;
  • A classic long-sleeved shirt with cotton trousers, suitable belt and loafers;
  • V-neck sweater with a round-neck undershirt, straight-leg jeans and lace-up leather boots.

Knowing the basic dress code rules accepted in the business sector is not only the attribute of style, but a sign of your sophistication and an exquisite taste.

Next Employee trainings.

Is Your Business Dressed For Success?

We have all heard the maxim, “Dress to impress.” In fact it is a given that how you dress speaks volumes about your character, your self-awareness, and your ability to deliver. When you dress like a bum, people will treat you like one. So when you stare out at your employees, or even yourself in the mirror, how do you look? What message are you sending?

How You Look Determines Whom You Attract

No matter what type of economy you are in, it is hard to attract new leads and customers. There is a lot of time and effort that goes into finding a lead, qualifying a lead, and helping them make the decision to choose your business. All of that equals money.

How you present yourself, from your web presence to what you actually wear to meeting your potential lead, will determine whom you attract.

If you want high spending clients, then you better have a polished website grammar and all. You better make sure you dress professionally and like you fit in. Your social media presence must also be a reflection of what you want to present. (That means the keg stand pictures have got to go!)

How you look and present yourself, determines whom you attract.

If you are not getting any leads, are you dressed to impress or not?

Looking Great Never Stops

Your presentation does not end after you have obtained the new client. In fact in order for you to keep your client, you better perform and present better than when you were trying to attract them. Failure to do so presents doubts in your client’s mind about where there are investing their money and spending their time. That means opportunities for you to lose them to your competitors if you are not presenting your best.

If you are nodding your head in agreement as you read this, then are you inspecting what you are expecting of your business?

If you are not nodding your head, you better start taking a good look around and clean things up!

Why It All Matters

It comes down to having pride in what you do and the products you deliver. That pride transfers a feeling of quality and value in your customers. That pride in your presentation will also determine how much you can charge your clients.

We have all been to Walmart. (I know you won’t admit it, but you have, I know you have.) That wondrous big box store of items you can buy cheaply. If you have had the pleasure, and you have, to walk through the store you find the following:

  • Crowded aisles
  • Clothing falling off the racks
  • Product damaged, misplaced, or on the floor
  • The over all feeling of the store being dirty

Those atmospherics give you the impression that the items you are going to buy will be cheap and most likely of poor quality. Does your business present itself the same way?

The next time you have the pleasure of going to your local post office, take a look at the postal clerks and their surroundings. You will see lots of signs telling you, the customer, what you cannot do or most likely did wrong. You will see your civil servant, whom is paid by your tax dollars, dressed in their uniform. A postal uniform that is either too tight, dirty, covered with pins and stains, or maybe they will be in just a t-shirt. What does that say about the quality of their product?

How you present yourself matters, because when given a choice, your client will always choose the option that makes them feel valued and that quality will be delivered. For your business to be profitable, it has to have clients that want value and quality. Otherwise you have just created a commodity mindset and you will always be beaten on price.

How does your business dress?

Business Dress for Professionals

Over the past few years, there has been a drastic change in the dress standards expected for professionals. Often, because of the relaxed attitudes, however, individuals tend to under dress to the point that clients lose respect for the professional. You do not have to spend a lot of money on your appearance but there are a number of basic things that you can do to ensure that you are appearing in a professional manner:

1. Hair – Although it seems to make common sense to have clean and attractively styled hair this practice is not always observed. It is true that first impressions are lasting. Your clients, whether you like it or not, will be judging you and may not be prepared to work with someone who is not well groomed – especially if you are in the food or health professions.

2. Odour – Many times I have found it difficult to work with a professional who has bad breath or strong body odour. A shower and tooth brushing only takes a few minutes but can make all the difference in the way that you present to your clients.

3. Clothing – Clothing that has stains, holes or leaves embarrassing gaps that reveal too much of you should not be worn. If you have financial problems and cannot afford a lot of options, you might find that having one good outfit that you can launder regularly or a jacket that you can wear will solve this. When you do buy clothing, stay on one colour palette so that you can mix and match items.

4. Accessories – When you use scarves, ties or jewellery in a creative way you present yourself in an interesting way. A briefcase is much more professional than carrying an armful of loose papers.

5. Shoes – Make sure that you have shoes that are comfortable and professional looking. Loafers do not project an imagine of professionalism nor do open-toed shoes.

It does not cost a lot of money to be clean and attractive. It does, however, take planning and creativity. Perhaps you could have a friend with skills in this area go shopping with you.

It is really better to have one or two outfits that you wear over and over because they are suited for you and the office than to have a number of inappropriate choices that do not convey the image that you want others to see and enjoy.